[show-current-language-name]
Use Case
Internal meetings, company-wide broadcasts, training and onboarding, product launches, press conferences, international live events
Audience
Internal teams, dealers, Academy participants, press, international guests
Languages
English Italian French Spanish German Korean Chinese Japanese
Summary
A legendary Italian sports car manufacturer has built one of the most comprehensive multilingual communication programs in the automotive industry. Since 2020 the manufacturer has made KUDO its primary language access platform, supporting communication across every layer of the organization. The scope in 2026 alone illustrates the breadth: in the first six months, the manufacturer ran more than 40 sessions on KUDO, reaching over 2,000 attendees across six countries. Events ranged from all-hands internal broadcasts of 300+ people powered by KUDO AI, to intimate press conferences and international product launches covered by professional human interpreters.
The Challenge
As a global luxury brand with operations, dealers, and audiences across multiple markets, the manufacturer needed multilingual communication that could flex between two ends of a wide spectrum.
On one end: large-scale recurring events — company-wide marketing broadcasts, multi-session dealer training programs, Academy induction programs onboarding new employees — where hundreds of participants need multilingual access at speed and frequency that make human interpretation impractical at scale. On the other: press conferences, racing and motorsport events, product unveils, and awards ceremonies where precision, tone, and brand integrity leave zero margin for error.
Running those two needs across separate platforms — or separate vendor relationships — would have introduced fragmentation, inconsistency in terminology, and avoidable risk. They needed:
- AI-powered translation capable of handling large audiences, multiple languages simultaneously, and high-frequency recurring sessions
- Professional human interpretation available on demand for events where brand reputation is directly at stake
- A single platform flexible enough to serve both without changing tools or workflows
- Language assets built around the manufacturer’s specific terminology, products, and communication style
- Ongoing operational support as the program expanded to new business units, regions, and event formats
Services Provided
The Solution
We support the manufacturer’s high-volume recurring communication — company-wide events reaching 300+ employees, multi-week dealer training programmes, and Academy inductions — where the scale and frequency of sessions make human interpretation impractical. For engagements of a different nature — press conferences, product launches, motorsport events — we provide access to a preferred interpreter roster with years of familiarity with the manufacturer’s products, terminology, and standards.
What distinguishes the relationship is what has been developed around the platform over time: custom AI glossaries, event-specific operational workflows, and bi-weekly business reviews supporting continued adoption and expansion across departments. The manufacturer has also contributed actively to our product roadmap — providing structured feedback on reporting capabilities, ROI metrics, and dashboard improvements — reflecting a mutual investment in the long-term direction of the partnership.
